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How To Boost Your Promotional Product Business In The Wholesale Market

  • oasissublimation
  • November 17, 2015

Want to become a market giant in the promotional clothing industry or thinking ways to grow your promotional product wholesale market, there are several choices for every distributor and wholesale supplier.

From manufacturing inexpensive items for sale and then distributing it to the corporations, schools, and individuals, becoming a distributor exclusively offering products such as logo clothing and promotional accessories; or become an imprinter of T-shirts, mugs, award plaques or other memorabilia for your book of local customers.

Promotional products has a huge scope in all kinds of business, especially today when there is so many platforms to attend publicity and exposure. According to a study by PPAI (Promotional Products Association International) “75 percent of visitors at trade show booths walk away with a positive impression of the exhibiting company if it gives out promotional gifts.”

What are the different steps to  boost your wholesale promotional business

Step 1

Set up your manufacturing shop. Most manufacturers have products made in places where the cost of production is low. Items such as mugs, caps or bags also are made overseas. If you are planning to manufacture the products yourself, check with local environmental and zoning authorities to make sure the items can be manufactured out of your home or workplace. However ensure that every product is made maintaining the specific environmental and other international quality standards.  This will follow even if your products are manufactured within your territory.

Step 2

Join the prominent promotional product managing industry and advertising expert companies. As this helps you attaining much, more attention and better exposure. Only few distributors will buy your products unless you are a member of that association. So, participate in the different promotional activities. Exhibit at the international trade shows, in different parts of the world. It is the biggest yearly event for the promotional and corporate apparel industry. This show is appropriate for apparel, bags, hats and other apparel accessories.

Step 3

You also need to build a sales force through self-sufficient sales reps who will promote your products to distributors. They can be found through online employment sites that specialize in sales personnel.

Step 4

Get in touch with the kinds of customers who are interested in selling your products. Also keep a check about their associations.

Step 5

You need to create a target list of potential customers from sports, to corporate, to fashion client range.  And then keep expanding your network as per the established customers.

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