Sublimated clothing made big splashes in 2015 and 2016, leaving the apparel business owners and the end consumers wanting for more. While market analysts and fashion pundits predicted a bright future for this segment for the next few years, we’re just 3 months into 2017, and some people are already asking- Is the charm of bold custom sublimated t shirts on decline?
While there is really no evident proof for that, given the fashion forward crowd is still romancing with the vibrant varieties of apparels, if that’s really the case, a range of factors might have come into play-none, however, showing the charm of sublimated t-shirts itself has declined.
The rise of athleisure wear segment
If there’s something that has been making all the right noises in the past couple of years in the clothing market, it is the athleisure wears. Blending style and a sporty flavor together, these tops, bottoms and outwears has climbed to the top of customers’ favorite list. Boasting a mass appeal among women and men, these wears have become a go-to wardrobe staple today, perfect for every social situation. This has impacted the market share of other clothing types, possibly even that of sublimated apparels’.
Competition on the manufacturing scene has declined
Few years back, so many sublimation t shirts manufacturers erupted on the scene that competition level was neck high. It was also the time when these cold, vibrant wears were headlining the fashion weeks and magazines. However, forward now, the same competition has simmered down with some of the top manufacturing companies clearing the crowd of Average-Joes and dominating the scene. This decline in the competition might possibly be perceived as downturn of this clothing segment.
Custom sublimated t shirts is still a million-dollar market
People might debate on the decline of demand of sublimation clothing (and others may counter it), fact is that this market is still a million-dollar market with a lot of potential for the retailers to easily bank on. So, if you’re a clothing business owner, look around for the right wholesale dealer and stash your warehouse with chic and custom sublimated t shirts. These casually-colorful and comfy wears are still going quite strong in 2017.